TIPS is an e-commerce business whose strategy is to resell mobile and other telephony solutions to customers via its website (phonecalls.com). The company markets products on behalf of suppliers through search marketing and other e-marketing initiatives such as virtual mail shots. The Company’s website catalogues new and refurbished mobile handsets and landline phones from a range of suppliers as well as a variety of accessories. Customers can purchase products by clicking directly through to the supplier’s website and TIPS will receive a commission on sales made. Suppliers can upload their product advertisements remotely and independently without any human interaction with TIPS.
Up until late 2010 TIPS’ primary focus was the development of its website. The next phase of the Company’s strategy is to undertake additional marketing to drive traffic to its website. In order to effectively monetise the website the Company may seek to raise finance to invest in marketing.
The Company intends to leverage its website by enhancing its search engine rankings through a third party marketing services provider. The Company’s management may look to appoint additional marketing services providers to increase website traffic and revenue generation.